So You Want To Know More About Promoting Your Music On Spotify?
Are you an artist / musician who is looking to get more streams on a music streaming platform like Spotify? This guide that we have created and which you will be able to find below, will basically outline a number of tips and tricks. Very handy tricks and tips for the first basic steps to start growing your very own fan base around the globe.
Next to that, these tricks and tips will also show you how you can receive more plays on Spotify as well. Even if you are an unknown or unsigned artist who has never ever worked with music streaming platforms.
The Fast Growing Online Streaming Music Market / Industry.
Today’s music streaming industry is still growing with quite some speed. Today there are over 75 million paying subscribers, and Spotify actually is one of the biggest music streaming platforms on our planet.
So you want to attract more plays and more followers on a platform like Spotify?
And for any musician or artist it simply is a very excellent place to grow their audience and fan base. But of course they can also discover new or relevant artists. Next tot that promoting their music never was so easy for an artist or musician.
There Is More…
Next to that, streaming became one of the most effective ways for any musician, artist or band to introduce their music to the rest of the our globe. Nevertheless, as an ‘unsigned’ artist, many artists, musicians and bands may have some serious trouble. And by trouble we mean trouble in finding their ways to generate their very own streams. Trouble finding their way to create their own audience and fan base on Spotify. As in the end it is still the artist that sort or less creates his own audience.
Our Tips & Tricks Guide.
The Tips and Tricks Guide that we have created, basically will outline a number of seriously good tricks and tips. Tips and tricks for expanding your very own audience and fan base. Tricks and tips that will allow you to get more streams on Spotify. Even if you are a completely unknown and yet to be signed artist. And yes, even if you have zero experience on a platform like Spotify. Our tips and tricks guide will most likely help you out.
Step Number 1: -> Get Your Songs / Music / Album(s) on Spotify.
Of course it all starts with that first little step. In your case, that very first step to succeeding, is to start submitting your very own music to Spotify. As Soon As Possible! The Sooner, The Better! However, the first thing / problem that will run into and that you will have to tackle, is the following one. Spotify does not offer you any way to upload your music for free. Something that SoundCloud, Bandcamp, Vimeo and YouTube do offer to artists.
So how are we going to deal with this so called ‘problem’?
Well, the answer to that question is actually fairly simple. By far the fastest and best way to get your song(s) / music / albums on Spotify would first of all be, by contacting a record label. Or through a specialized distribution service. As there are several different ones out there. Most of them could or should be able to help you out with this issue.
What Is It That They Do?
These specialized companies / organisations will handle the distribution and also the licensing of your songs / music. These different parties are also responsible for payments of your royalties. This usually is something that starts to take place when fans are starting to stream your music. Yes You read that good, as soon as your fans play your music on Spotify.
How many Plays?
Of course we are talking about plays of your music at a larger than very small number. So we’re talking about multiple plays from all over the globe by people that actually play your songs / music. Yes they by that time are actually playing your music on their devices. All by using their own Spotify accounts..
What is it that you as an artist will get in return?
Adding everything up, the reader of this blog (you) could conclude that many of these so called digital distributors offer a wide variety of artist tools, services, and resources. Each and every of these companies should be able to provide everything needed to prepare, sell, and market your music / song(s).
Nevertheless, all of their services are quite specifically tailored as well, so this is absolutely something that you would have to research more in-deep for yourselves, in order to get a good overview on the numerous options in this part of the guide. But if you have any questions you can always get in touch with us over at PPN Playlist Pitch Network.
Step Number 2: -> Make sure You get verified as an artist on Spotify.
Now that your music / song(s) is / are finally available on Spotify (after going through step Number 1 of this “How To” – PPN Playlist Pitch Network Guide on Promoting your Music on Spotify, it is very essential that you will now create a verified artist profile on Spotify. This is all, because of the simple fact, that verified artists have access to quite specific tools for managing their profile and playlists, viewing a range of statistics, and many other things.
Becoming a verified artist will also help you to boost the level of your trust, increase your credibility and increase the chances of getting noticed by the so called playlist curators who basically play one of the most important roles in the whole way how Spotify works for artists / musicians.
To get verified as a musician or an artist, you will need to access Spotify for Artists. This special ‘artist’ section within Spotify is open to all artists and their to their management as well.
What Are The Benefits Of All This?
What are the big benefits of being verified as an artist on Spotify?
- An Official Blue Check Mark on Your Spotify Profile Page.
- The Ability for You as an Artist to send your (latest / newest) releases to the Spotify Editorial Team.
- You will have special Access to in-deep analytics and fan insights.
- You will have Access to specialized promotion tools and more.
- There will also be Access to information, analytics and fan insights.
- And of course there is the Access to customization tools for your very own profile with images and a bio, etc.
- The Ability to create and submit artist playlists and more.
Step Number 3: -> The Creation Of, Editing and Updating Your Own Playlist(s) on Spotify.
The Billboard Charts and Playlists are by far the biggest drivers for streams and followers on a platform like Spotify. Also, playlists are probably by far the quickest way to get your song(s) / music / album / single heard by millions and millions of potential listeners and possibly even new fans from all over the globe. This will allow you to add more fans to your very own audience.
However, getting your music featured on one of Spotify’s most popular playlists is absolutely very, very, very difficult. This is all because of the simple fact that the top playlists on Spotify are either controlled by their very own special editorial team or by one of the major record labels in the global music industry.
Probably the most simplest way to generate more streams and gain new followers is by simply starting to build your very own playlists. Create playlists that feature other musicians, artists, bands and music as well as your very own. By being open and supportive towards other musicians, artists and bands, and by sharing your playlists on a regular basis, it will all increase the chances of getting a favor in return, for doing good to other artists. Also make sure to notify these other artists about the fact that You made them part of one of your playlists.
Spotify Playlist Example:
Any Conclusions So Far?
So adding all these elements up together, we can conclude that adding tracks to your own playlists on a regular basis is absolutely very essential. If not the most essential part of building your own network of playlists on Spotify. It is actually of such great importance, that this will determine if you will be successful or not at curating your own playlists on Spotify.
It is so very important because your followers will get a notification each and every single time that you have updated your one of your playlists. This very same approach will also drive new potential listeners to your profile as well, which will help you massively to increase the numbers of your followers and streams on Spotify.
Another Important Thing To Be Aware Of:
Another important to take note of, is that curating and promoting playlists will keep you very much engaged with your listeners and by that with your very own fans. So please keep in mind that staying pro-active is absolutely very vital in this whole process, because the so called Spotify algorithms will monitor your activity on a daily basis. And those users who are active, with higher than average performing streams, are much more likely to get their music placed on the more prominent playlists within Spotify.
Next To That:
Next to that, the more streams and the more followers you actually have, the higher you will also appear in searches of other Spotify users. So it really is such a precise mixture and combination of different things, that you need to get absolutely right, in order to get the results you want. Patience is the main keyword in this part of the process.
You Still Have Questions? No Problem! We Are Here To Help!
If You are still wondering how to get your music in those playlist on Spotify. Please have a very good look at the list below.
List Of Important Things To Take Care of.
The list below will show You the most important things we have just lined out in this part of the guide:
- Email or message curators and ask them to add your music.
- Get your songs and music signed by a real label with other high performing playlists.
- Create your very own Spotify for Artists account in order to access certain tools.
- Always stay active, always be proactive.
- Always grow the number your followers, and always increase the number of your streams.
- Submit your Music to the Spotify Editorial Team for a Playlist Consideration.
Is That All? Or Is There Even More?
Yes there is more, please keep reading, as the list goes on…
- Support and follow other artists and their playlists.
- Follow artists who you like to show your fans the music that you’re into.
- Share your very own playlists in Social Media.
- Also share through blogs, and music related websites / Bulletin Boards to expand your own exposure.
- Submit music to different independent curators.
- Create your very own themed playlists featuring music from other artists and regularly update these playlists.
- Promote your own music on Spotify. Also encourage your fans to start following you and to listen to your music on Spotify.
- Release high quality original music in your very own style.
Step Number 4: -> Make Use Of The Power Of Social Media.
Always be actively involved in social media and engaged with your fans and audience across all your different social media profiles. Make sure to post all of your Spotify links, and also make sure to actively promote your very own music. Make sure that you let your fans and audience know about your own gigs.
Be Personal, Share Your Work Process As An Artist, Etc.
Put some time in sharing your personal stories, and also make sure to give opinions. Also make sure to update your fans on your latest recordings, teasers, trailers, projects, etc. Utilizing your Facebook, your Twitter, your Instagram, your SoundCloud, and all of your other platforms that you use to connect with your fan base all over the planet will boost your popularity over time.
Please Do No Forget The Following:
Most importantly not to forget: use your social media and your email to encourage your fans to follow you on a platform like Spotify and all of your other platforms as well. And also make sure to share all of your own playlists as well.
Spotify Playlist Groups.
Another thing that you can do to promote your music even more is making use of Facebook Soundcloud / Music / Playlist Groups and the different Reddit Groups where people share their songs and music and also offer feedback to other bands and artists as well.
Music Promotion Through Social Media.
- How To Promote Music ?
Another very important thing to keep in mind is that managing several social media accounts and profiles can seem like a very stressful task. Nonetheless, there are various online tools which will allow you to schedule, manage and organize content with minimal effort and will still allow you to publish your link or story across all of your social media platforms.
Step Number 5: -> Making use of Music Promotion Tools.
So adding everything up we can conclude that there are a number of things that you can do yourself. Things like making your very own and unique Spotify QR Scan Code. This QR Code will help you to lead other people to your personal Spotify Artist Profile Page, after scanning it with their Tablets or Phones.
What Else Can I Do?
You could also print normal stickers or get t-shirts printed with your Logo and most important: your Spotify address. You could also implement a special Spotify button into your website and into social media channels. This will take visitors straight to your Spotify profile page or Playlist.
What Other Options Do I Have To Promote Music?
- How To Promote Music ?
You can also make use of specialized services and products which will help you to gain popularity and to grow your audience on a platform like Spotify. PPN Playlist Pitch Network offers a wide range of different Music Promotion products and services that might actually help you out with that.
To visit the online Music Promotion store of PPN Please >> CLICK RIGHT HERE <<